MADEMOISELLE
PROVENCE

Branding | Social Strategy | Art Direction

Helped create a social brand identity for Mademoiselle Provence, a French-based natural skincare company. Helped with art direction from conception, to photoshoot, to video and photo editing. Visuals focus on the natural ingredients of the products and the inclusivity goal behind the brand.

Minimalistic and blissful imagery, as well as neutral hues are used to tie in with the spirit of the brand. Imagery utilizes split screen and collage design elements to elicit a sense of symmetry and naturality.

Primary Colors

Tan Moments

Taupe Fields

Provence Sand

Clouds

Shadows

Ingredient Colors

Rose & Peony

Almond & Orange

Lavender & Angelica

Lemon & Verbena

Organic Content Strategy

Mademoiselle Provence's social calendar is dedicated to highlighting a special message each day of the week to give organic content strands a deeper and more poignant meaning that will appeal to existing and new followers, increase reach and engagement, and boost sales.