
BUXOM FULL-ON LIPSTICK
360 Campaign Strategy | Campaign Video
The Trouble-Maker: Apply at Your Own Risk
BUXOM’s Full-On™ Power Pout Lipstick is the all-in-one lip solution designed to volumize, smooth, and contour your lips all at once for your sexiest power pout ever. With an ultra precise application, and a bold finish, you’ll be unstoppable.
This direction reflects the audacity behind every BUXOM girl. All 10 shades of Full-On™ Power Pout Lipstick encourage the wearer to be fearless, even if that means causing a little trouble. With a nod to BUXOM’s burlesque roots, imagery emphasizes bold beauty, seductive self-assurance, and maximalist moxie.
Dynamic photography shows off the precision of the Full-On™ Power Pout Lipstick. Pouty lips, shadows, and girls-night-out scenes are incorporated throughout to give a sense of liveliness, with the promise of full-on trouble making. Inspired by that alluring yet playful spirit, this direction takes BIG BOLD & SEXY to new levels.
This BUXOM girl is not afraid of taking risks, and her Full-On™ Power Pout Lipstick inspires her to get up to all kinds of trouble… Apply at your own risk.











