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BUXOM FULL-ON LIPSTICK

360 Campaign Strategy | Campaign Video

The Trouble-Maker: Apply at Your Own Risk

 

BUXOM’s Full-On™ Power Pout Lipstick is the all-in-one lip solution designed to volumize, smooth, and contour your lips all at once for your sexiest power pout ever. With an ultra precise application, and a bold finish, you’ll be unstoppable. 

 

This direction reflects the audacity behind every BUXOM girl. All 10 shades of Full-On™ Power Pout Lipstick encourage the wearer to be fearless, even if that means causing a little trouble. With a nod to BUXOM’s burlesque roots, imagery emphasizes bold beauty, seductive self-assurance, and maximalist moxie. 

 

Dynamic photography shows off the precision of the Full-On™ Power Pout Lipstick. Pouty lips, shadows, and girls-night-out scenes are incorporated throughout to give a sense of liveliness, with the promise of full-on trouble making. Inspired by that alluring yet playful spirit, this direction takes BIG BOLD & SEXY to new levels. 

 

This BUXOM girl is not afraid of taking risks, and her Full-On™ Power Pout Lipstick inspires her to get up to all kinds of trouble… Apply at your own risk.

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