
BUXOM PLUMP SHOT LIPGLOSS
360 Campaign
Unleash your sexiest self with plump shot Collagen-Infused Lip Serum, for painless and unapologetically delicious lips.
Buxom feeds your most intimate dreams of blissful pleasure with branding that gets your senses tingling more than ever before. This revamped Plump Shot campaign strategy is all about the new take on unapologetic self expression and embracing powerful cooling sensations.
Dreamy elements are used throughout to add a sense of sensuality that reflect Buxom’s plumping shades and encourage women to feel sexy however they’d like. Product photography is intimate, almost insatiable. This vision showcases the immaculate cooling sensations, premium quality, textures, and the sexy style of Buxom’s products.
From idea, to storyboard, to production and delivery, I helped bring the Buxom ethos to life with a striking and iconic array of visual assets.
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Social Launch Roll Out Plan





Step 1:
Teaser
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Step 2:
Launch
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Step 3:
Application
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Step 4:
12 Shades
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Step 5:
Lip Closeup
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Step 6:
Pure Sensations
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Step 7:
Hero Model Shot
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Step 8:
Real Results
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Step 9:
Provocative Content
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Step 10:
Fun Lip Expressions
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Ecomm/PDP Page





Product Shot Open
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Texture Swoosh
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Face Close Up
Texture Shot
Sensorial Application





Before & After
Different Models
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Ingredient Story
Cooling Effect
12 Shades of Sheer Plumping











